Redefining the Luxury Keto Chocolate Experience
Country
United States
Industry
Luxury Food, Keto Chocolate
Year
2024
Services Provided
Rebranding
Social Media Strategy and Content Creation
Packaging Design
Product Photography and Retouching
Website UI & UX Design
Goalz Chocolates is a niche brand that has positioned itself in the luxury chocolate market with a focus on quality, healthy ingredients, and keto-friendly, low-carb lifestyles. Seeking a robust digital transformation, Goalz partnered with Artem Worldwide to support its mission of delivering a luxury chocolate experience without compromising health or taste.
Rebranding
We redefined the identity of Goalz to convey the concept of sugar-free, premium chocolate. This modernized brand image highlights its values of high quality, ethical sourcing, and a dedication to health-conscious, low-carb consumers. Through a compelling visual and verbal identity, we helped Goalz connect more deeply with its target audience.
Minimal Adjustments, Maximum Elegance
In the Goalz rebranding, we focused on maintaining the brand’s established identity while enhancing its luxury appeal. Through minimal yet impactful adjustments, we preserved Goalz's essence, ensuring continuity for its loyal audience. Using the golden ratio as a guiding principle, we introduced clean lines, refined typography, and an understated elegance that brought a fresh, premium quality to the logo. This subtle transformation, grounded in timeless design proportions, enhances brand recognition and resonates with the keto, low-carb audience, setting Goalz apart in the luxury chocolate market.
To create a cohesive and memorable brand identity for Goalz, we developed a comprehensive design system that emphasizes luxury, health-conscious choices, and modern elegance. The selected color palette reflects natural tones, from rich cocoa to fresh mint, conveying a sense of indulgence and purity. We chose the Luxia typeface for headings, adding a sophisticated touch, while the DIN typeface for paragraphs ensures readability and clarity.
Custom icons were designed to highlight product features, such as vegan, keto, and allulose-sweetened options, reinforcing the brand's commitment to health-focused, premium ingredients. This visual system serves as a foundation for Goalz’s brand consistency across all platforms, enhancing its appeal to a discerning audience.
Goalz Brand Identity Guide
Packaging Design, Product Photography, and Retouching
We developed luxurious packaging that reflects Goalz’s commitment to fresh, allulose-based ingredients and a preservative-free product. With designs that emphasize quality, sustainability, and a premium experience, the packaging appeals to the discerning tastes of the target market.
Dark & Milk Chocolate Tube Collection
This sleek, cylindrical packaging is used across a variety of flavors, including Dark Chocolate Sea Salt, Hazelnut, and the Milk Chocolate collection with flavors like Classic Milk and Milk Chocolate Hazelnut. The minimalistic, high-contrast design with bold typography and rich colors aligns with Goalz’s luxurious brand image, creating a striking presence on the shelf that appeals to both dark and milk chocolate lovers.
Portable Chocolate Container
Created for on-the-go indulgence, the Goalz Chocolate Carrying Box offers a compact, elegant design to enjoy Goalz chocolates anytime, anywhere. The container’s sleek, black finish with the brand's golden logo provides a luxurious, portable option, making it an ideal accessory for chocolate enthusiasts who value convenience without compromising on style.
Allulose-Sweetened Chocolate Chips Pouch
Created for on-the-go indulgence, the Goalz Chocolate Carrying Box offers a compact, elegant design to enjoy Goalz chocolates anytime, anywhere. The container’s sleek, black finish with the brand's golden logo provides a luxurious, portable option, making it an ideal accessory for chocolate enthusiasts who value convenience without compromising on style.
Through these designs, we captured the essence of Goalz’s guilt-free indulgence and created packaging that not only stands out visually but also serves functional needs, appealing to a health-conscious, sophisticated audience.
Social Media Strategy, Content Creation, and Design
To share Goalz’s healthy, sugar-free luxury chocolate experience, we revamped its social media strategy with a full suite of services, including design, content creation, and copywriting. Our approach featured informative, educational, and visually captivating content that showcased the brand’s unique offerings, capturing the attention of health-conscious consumers and reinforcing Goalz’s premium positioning.
A Natural Journey with Every Bite
We crafted this visual to highlight Goalz’s dedication to purity—chocolates made fresh daily with just three natural ingredients and no additives. This design emphasizes the simplicity and freshness that sets Goalz apart in the luxury chocolate market.
Spooky-Sweet Engagement: Goalz Halloween Dessert Contest
For Halloween, we launched an interactive dessert contest, inviting participants to create spooky-themed treats using Goalz chocolates, share them with #myhalloweengoalz, and tag us. This campaign encouraged customers to purchase Goalz products and showcase them on their profiles, expanding brand reach through user-generated content and attracting new customers.
Celebrating Goalz’s 1g net carb promise, this design captures indulgence without the worry—perfect for the health-conscious.
To resonate with Goalz’s paleo audience, we created a visual that places their product in a paleo-inspired cave setting. This imagery connects the ancient roots of cacao with modern dietary values, underscoring Goalz’s commitment to a paleo-friendly, pure chocolate experience.
Smile With Delight, No Guilt in Sight!
Ancient Taste, Modern Purity
Ramsey Oten
CEO at GOALZ
